Home » Creativity Generator by Jeff Napier
Creativity Generator Jeff Napier

Creativity Generator

Jeff Napier

Published August 29th 2013
ISBN :
Kindle Edition
94 pages
Enter the sum

 About the Book 

This list is an idea generator, or you might think of it as a creativity engine. Whether youre working out a problem, coming up with an identity, a solution, or inventing something new, this list will break you out of limited thinking, giving youMoreThis list is an idea generator, or you might think of it as a creativity engine. Whether youre working out a problem, coming up with an identity, a solution, or inventing something new, this list will break you out of limited thinking, giving you whole new perspectives.The tiny book contains a computer generated list of 2,500 random sets of words. Each set contains two words or phrases. They purposely dont match in any way, unless coincidentally.Heres how to use it:1. Get as clear a mindset about whatever you are thinking about as you can. In other words, do your best to describe your problem, situation, or idea. This can be an entirely mental process, or you can take notes in any form you wish.2. Pick any random place in this list.3. Start considering each word pairing in terms of the notion youre working on. Many will be uselessly ridiculous. Some will give you fleeting thoughts or ideas. But some, especially if you are patient and keep an open mind, will absolutely revolutionize your situation.The following scenarios are fictionalized to protect identities.Shelly was contemplating her career. For years, she had been using her psychology degree in industry. She had been employed to interview job candidates, and was no longer satisfied with that line of work. What to do next? With that thought, Shelly turned to the list, and one of the pairings that came up was hotel lobby children. To her, that brought to mind neglected children who had been somehow abandoned in a hotel lobby. And suddenly, she teared up as she realized what she wanted to do. What she had always wanted to do, really. In fact, what she had to do: As a psychologist, she had to work with abandoned and abused children. Today, Shelly is happily employed in a large citys child social services department!Jason came up with a new kind of frozen pizza. The difference was a green topping made in a blender. But what to call it? The name of a new product can be very important. It can make the difference between failure and success in the market. Making matters difficult, Jason had an obstacle. His topping includes ocean products, an edible seaweed, to be exact. Its delicious, but the perception before tasting it could be, well, yuk! Looking over this list, suddenly Jason discovered, ocean perfection. His new product name is Perfect Ocean Pizza. People all want to try Jasons pizza as soon as they hear about it.The human brain is a marvelous thing, but it does have what some might consider a little glitch. When we are faced with something we need to resolve, we tend to think in loops. We tend to go around and around with an idea, using only whats on the surface of our mind. For instance, if youre wondering what to do about Aunt Jenessa, and your child had a birthday party yesterday, all that keeps coming up is Aunt Jenessa, birthday, Aunt Jenessa, cake, Aunt Jenessa, gifts. . . you get the idea. Youre stuck in a loop. This is just human nature. So, by using this list, new word combinations come up that break you out of those loops. Thats why it works so well.Uses for this list can include coming up with unique names for babies, creating brand names and positioning products, working out family issues, choosing gifts, understanding or revising perceptions, choosing careers, working out fiction plots, adding descriptive text to documentation, writing advertising copy, generating comedy, enhancing reports, papers and speeches, and in some cases, even bringing yourself out of mild depressions.Have fun! - Jeff Napier, author